Ceres Skincare - Branding + Packaging

For Ceres (named for the roman goddess of harvest and the mineral-rich dwarf planet), I created branding and a design system to be used across multiple products, packaging, and digital promotional materials. The brand identity was informed by the polar opposites within the beauty space: clinical versus aesthetic. Ceres will stand out on shelves by appealing to users who are looking for a product that feels both confident and no-nonsense.