Associated Students of Southern Oregon University (ASSOU) is the student government of Southern Oregon University. Their purpose is to be a self-led advocacy group for the student body. ASSOU also dedicates their resources to social organizing, legislative advocacy, and voter registration.
When considering my approach for this project, I identified the need to maintain a connection to the previous iteration and the SOU brand and project qualities of modernity, leadership, and professionalism. I achieved this by using the SOU brand red, keeping the rough layout of the old logo, and using a cleaner sans serif typeface with updated icon. The icon is both a wing and an open book, creating a connection to both education and the school mascot, a red-tailed hawk.