Twitter - Digital Marketing
In 2022 conceptualized, pitched, designed, and fine-tuned digital ads for Twitter, all aimed at boosting app downloads and sign-ups, and to boost awareness of the launch of Spaces.
My design approach focused on crafting engaging and pertinent ads specifically for audiences who found Twitter daunting, considered it irrelevant, or favored platforms like Facebook and Instagram. These ads surpassed previous iterations, boasting higher click-through rates, interactions, and even introducing new features to entice users further. Below are a selection of high-performing assets.
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